Identifying market research needs

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What type of market research will take your business projects to the next level?  There are four types of research studies:

  • Exploratory Research: Exploratory research is conducted to help define or articulate the basic parameters of a problem.
  • Descriptive Research: Once the basic parameters of a problem or need has been identified, descriptive research may be necessary to further describe the particular parameters or dynamics of the problem or need – who, what, when, and where.
  • Explanatory Research: Explanatory research defines “how or why” something is happening.  For example, “A + B = C” or “X is causing Y.”
  • Predictive or Casual Research: Predictive/casual research seeks to identify how to accomplish something. For example, what is the casual relationship that will get us from where we are to where we want to go (from Point A to Point B)?

Contact me for your market research projects.

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