Author Icy Sedgwick writes meaningfully about marketing for authors.  A great read for anyone interested in self-employment and how to reach clients.  In her own words:

 

“In 2018, social media is no longer a new platform. It’s developed rules and etiquette that seem to change every other week. But combining author brands and social media needn’t be difficult. It can even be fun. Some authors refuse to use social media. They’re still living in the 1970s, when publishers still handled marketing and…

via Author brands and social media: How not to be a tool — Icy Sedgwick